A family affair, Orley bears the namesake of Matthew, Alex, and Samantha Orley. Orley is a designer brand that launched with a capsule collection of Italian-made knitwear for Fall Winter 2012 and expanded into a full men's ready-to-wear collection for Spring Summer 2014. The brand introduced its first women's collection for the Fall Winter 2015 season. Orley is known for its combination of elegant yet youthful, irreverent design with a focus on luxury knitwear and commitment to the highest quality materials and manufacturing. The work of the Orley designers subverts classicism, using proprietary stitch techniques and an idiosyncratic color palette to create a wholly unique product. In 2014, the Orley designers were finalists for the 2014 CFDA/Vogue Fashion Fund Award, an endowment to support the next generation of American fashion designers led by Anna Wintour and CFDA President Diane Von Furstenberg. Orley was also nominated for the 2014 Fashion Group International Rising Star Award in Menswear. In 2015 the Orley designers were nominated for the 2015 CFDA Swarovski Award for Menswear and shortlisted for the 2015 LVMH Prize.